With over 25 years of research experience, we have determined that the following offerings are those that best meet the needs of our clients and ensure actionable consumer insights that foster business growth.
Extensive CPG Knowledge & Experience
Innovative & Customized Methodologies
Facilities & Technology Designed for Product Development
Advanced Analytics for Strategic Decision Making
Solutions On-Site for Complete Support
Research Capabilities
A sampling of our qualitative and quantitative research includes:
| Concept Evaluation Concept Screening Concept Optimization Concept/Product Fit |
Packaging Performance Package Appeal & Communication Shelf Impact Assessment Application/Dispensing Tests |
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| Product Testing Fragrance Tests Taste Tests Efficacy Evaluation Home Use Tests Shelf Life Evaluation Product Feature Optimization Competitive Benchmarking Claims Support and Validation |
Strategic Marketing Research Attitude and Usage Studies Habits and Practices Studies Need Gap Opportunity Analysis Price Sensitivity |
Proprietary Products
Home Use Test (HUT) Plus
Custom home use test method that goes beyond typical product test measures and analysis.
- Provides a deeper understanding of product usage context and how it impacts product performance
- Gives clear direction for advancing product development efforts
- Saves time and money often needed for follow-up research
QXPRESS
An early screening tool used to narrow down concepts or products.
- Provides critical knowledge early in the innovation process
- Gives direction cost effectively in as little as 24 hours
- Allows for up to 4 CLT evaluations